Projeto Ceará 202

Authored by Hugo Segawa, from FAU-USP (Architecture and Urban Development School of University of São Paulo), the book highlights the career of one of the most prolific architects in São Paulo in the 1930’s and 1940’s. The launch was on Nov 17, 2016 at the house he designed and where he lived, and which is now the headquarters of Ernesto Tzirulnik Advocacia law firm, at Rua Ceará, 202, in Higienópolis, São Paulo.

JAYME CAMPELLO FONSECA RODRIGUES (1905-1946) was a contemporary of Oswaldo Bratke, Eduardo Kneese de Mello and Henrique Mindlin in the Architecture program at Mackenzie Engineering School. His office was one of the largest – if not the largest – architecture design offices in São Paulo, along with Rino Levi’s.

His death at the age of 41 interrupted an ascending career. His last project, which was completed posthumously, was Sobre as Ondas (Over the Waves) building, in Guarujá, São Paulo, which is nowadays acknowledged as part of the cultural heritage in the State of São Paulo. Sobre as Ondas seemed to point to a new path for an architect whose designs were inspired by the aesthetics of ocean liners, Streamline Moderne, Art Déco and North-American literature.

His premature demise contributed for him being progressively forgotten in the history of architecture. However, his daughter Vera Maria collected and stored her father’s drawings, floor plans, photographs and documents for decades. A fundamental and previously unpublished collection of documents, from which Hugo Segawa, Chair Professor at the Architecture and Urban Development School of University of São Paulo (FAU-USP), reconstructed the path of Jayme C. Fonseca Rodrigues and his place in the architecture of this time. This collection is the center of the book that BEĨ brings to bookstores.

The edition shows the architect’s obsession for detail and his multifaceted talent. Chapters written by the researchers Juliana Suzuki (UFPR – Federal University of Paraná) and Nilce Aravecchia Botas (FAU-USP) respectively investigate the work of Jayme C. Fonseca Rodrigues as an interior designer and as an architect and urban planner of regional headquarters and housing developments for the retirement and pension institutes (IAPC, IAPETEC e IAPI) of the Getúlio Vargas era.

With his prestige, he was the founder and first vice president of IAB/SP (Institute of Architects of Brazil in São Paulo). He designed buildings, homes, hospitals, housing developments and administrative headquarters for the Brazilian federal government, and developed urban development and landscaping proposals.

The spaces that he designed included furniture, lighting and execution and construction details, which he even drew in actual size, at 1:1.

Along with Rino Levi’s, his was also one of the first architectural offices in São Paulo to be dedicated predominantly to the design and supervision, being removed from the construction role. This separation preserved the design author integrity before the construction work, ensuring the impartiality, quality and cost when defending his client. This topic is still highly current at CAU (Architecture and Urban Development Board) and CREA (Regional Engineering and Architecture Board).

His interior design projects were in tune with the most refined ones in the United States and Europe. For the first time, we can observe that a Brazilian designer dialoged with European creators such as Rob Mallet-Stevens, Michel Roux-Spitz, Bruno Elkouken, J.-E. Ruhlmann, Jules Leleu and Ivan da Silva Bruhns, showing a more sophisticated interior design furnishing and manufacture in the 1930’s than what was known up to recently.

Combining academic rigor to a careful graphic design, Jayme C. Fonseca Rodrigues – arquiteto is an essential book for the history of architecture and design in Brazil, since it captures the work of a character who represents an inflection point in the architecture of São Paulo and Brazil.


HUGO SEGAWA is Chair Professor at the Architecture and Urban Development School of University of São Paulo (FAU-USP), researcher 1A at the National Council for Scientific and Technological Development (CNPq). He is author of the books Architecture of Brazil 1900-1990 (1998), Prelúdio da Metrópole (Prelude to a Metropolis, 2002), Ao Amor do Público: Jardins no Brasil (For Public Love: Gardens in Brazil, 1996); co-author of Oswaldo Arthur Bratke (1997) and Ver Zanine (See Zanine, 2002), among others.

JULIANA SUZUKI is a Professor at the Architecture and Urban Development program of Federal University of Paraná (UFPR). She has Master’s and Doctoral Degrees from the Architecture and Urban Development School of University of São Paulo (FAU-USP), and a Bachelor’s Degree in Architecture from the State University at Londrina (UEL). She is the author of the books Artigas e Cascaldi: Arquitetura em Londrina (Artigas and Cascaldi: Architecture in Londrina, 2003) and Idealizações de Modernidade (Ideations of Modernity, 2011); co-author of Memória do Arquiteto: Pioneiros da Arquitetura e do Urbanismo no Paraná (Memory of the Architect: Pioneers of Architecture and Urban Development in Paraná, 2012) and Residência Belotti: Uma Casa Vermelha em Curitiba (Belotti Residence: A Red House in Curitiba, 2015).

NILCE ARAVECCHIA BOTAS is a Professor at the Architecture and Urban Development School of University of São Paulo (FAU-USP). She has Master’s and Doctoral Degrees from the same institution, and a Bachelor’s Degree in Architecture from the Architecture and Urban Development Institute of University of São Paulo (IAU-USP). She is dedicated to research about the history of housing, having collaborated in the book Os Pioneiros da Habitação Social (The Pioneers in Social Housing, 2014), organized by Nabil Bonduki and Ana Paula Koury.

Author | Hugo Segawa
ISBN | 978-85-7850-137-2
22.7 x 30.0 cm
264 pages
Bilingual edition (Portuguese | English)
st Edition | November 2016
R$ 120.00

Text and Source: Arch Daily